HR Leadership: Becoming a Strategic Partner
Stephen Covey advised us to “begin with the end in mind,” sage words for HR professionals who want to become strategic partners with leadership. This advice is particularly true if you want to add value to the sustainability of your organization by helping senior leaders ask and answer the ten critical questions for creating the culture of the future…now.
Question 1: Have you clearly defined and communicated the Core of your company (mission, vision & values) and given employees opportunities to align their Cores with the Core of the organization? All roads to a successful future begin here. A compelling, shared Core provides the focus, direction and passion that drive results.
Question 2: How well is your business doing from a customer as well as from an employee perspective and how do you know? The right, deep assessment helps you get beyond symptoms to root causes which allows you to pinpoint the gaps and designate priorities. Go beyond the climate survey that asks how employees feel to culture assessments that dig into the many levels of culture that drive the business.
Question 3: What are you doing to develop the current and future generation of leaders? Your organization is the reflection of the quality of your leaders. Providing the right developmental opportunities ensures the sustainability of your company. By the way, training is only one developmental possibility and not always the best choice.
Question 4: How are you building customer loyalty? You are only in business as long as you have customers. This fact is also true for not-for-profit organizations as well as nonprofits. Ongoing communication with your customers is essential for success. Doing something with customer feedback is even better. Many CEOs recognize that customer service has become a key differentiator for success.
Question 5: How are you ensuring that everyone in your business is a strategic thinker, not just senior leaders? The days are gone when senior leaders do the thinking and everyone else is the “arms and legs.” Teaching everyone to ask, “What am I doing in my job today and how will it affect the organization tomorrow?” is essential for success.
Question 6: Are you using more than just a rearview mirror to measure success? You have to know where “there” is before you can declare victory. Using only financial measures puts you at a disadvantage because once the numbers are in, you can’t change them. Leading indicators provide a look into future results so you can adjust appropriately.
Question 7: How are you innovating and improving your processes to keep pace with and ahead of your customer’s demands? As products and services have become more homogenous, innovation is the key to sustainability of the business. Processes should be customer-focused and employee-enabled.
Question 8: What are you doing to attract, develop and retain top-notch employees? It has been an employer’s market in the new economy but the talent war is coming. Understanding what self-motivates the different generations to come, stay and contribute to your organization is essential.
Question 9: How small is your corporate impact on the earth’s resources? How large an impact are you leaving in the community in which you operate? Responsible businesses take action to leave a lasting environmental and community legacy. Younger employees are attracted to organizations that contribute to the greater good.
Question 10: What other actions can leadership take to ensure a belonging, learning and contributing culture that attracts and retains the right people? For example, saying “good morning” when people show up for work, provide motivating and challenging assignments, and showing appreciation for jobs well done.
Do these questions take work to answer? Absolutely. You might pilot the process in your own function so that leadership knows “the cobbler’s children do have shoes,” and, now, everyone wants a pair.
Dr. Jane Goldner, president of The Goldner Group, is one of the nation’s leading authorities on talent retention and trusted advisor to Fortune 100 Companies, government and military organizations, and to mid-sized businesses. She is the author of Driven to Success: A 10-Point Checkup for Achieving High Performance in Business, a step-by-step business guide for leaders. Dr. Goldner is a highly rated adjunct professor at Kennesaw State University Coles College of Business. She is a recovering Type E Woman who focuses on helping other women recognize and address their Type E behaviors.